Marine Serre iOS app (case study)

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The Future of Fashion: Exploring Sustainability with Marine Serre's Mobile App Design

Marine Serre is a French fashion label founded by designer Marine Serre in 2017. The brand is known for its distinctive futuristic and sustainable designs that blend streetwear with high fashion. Marine Serre's designs often feature crescent moon prints and incorporate recycled materials, upcycled fabrics and deadstock fabrics. The brand's signature crescent moon motif is inspired by the designer's childhood memories of her grandmother's scarves. Marine Serre has quickly gained popularity and critical acclaim in the fashion industry, receiving the LVMH Prize in 2017 and the ANDAM Grand Prize in 2018. The brand has also collaborated with Nike and A.P.C. on limited edition collections.

As a fan of Marine Serre's bold and futuristic designs, I was inspired to create a concept design for a mobile app that would enhance the brand's digital presence and provide an immersive experience for users. My mockups showcase a sleek and intuitive interface that allows users to easily browse and shop the latest collections, access exclusive content such as behind-the-scenes footage and interviews with the designer, and connect with the Marine Serre community through a social feature where they can share their own looks and connect with other fans. The app also includes a virtual try-on feature using augmented reality technology, allowing users to see how the latest pieces look on them before making a purchase. Overall, my Marine Serre mobile app concept combines style and function to create a unique and engaging experience for fashion lovers everywhere.